Placeholder canvas
Rex Ray
In collaboration with the late Rex Ray, a modernist painter and artist from California, these are licensed recreations of his work.
Trunks Company
Attitudes – In collaboration with the trunks company, Jaipur Attitudes collection is meticulously hand knotted in the finest Indian hand carded wool and hand spun silk lovingly crafted by only the master weavers of Jaipur. Made for a distinguished few, coveted by everyone.
unleash uniqueness
Discover our exclusive collection of handcrafted carpets, each one a masterpiece of artistry and individuality.
crafted with precision
Experience the meticulous craftsmanship behind every weave, where traditional techniques blend seamlessly with modern innovation.
your vision, our creation
Elevate your space with custom-designed carpets that reflect your personal style and create a truly tailored environment.
Previous slide
Next slide

artisanal alchemy

Welcome to the world of artisanal alchemy at Understorey. We believe in the transformative power of creativity and craftsmanship, where skilled hands and artistic vision converge to create extraordinary works of art.

We alchemise your story into the finest quality rugs – handcrafted heirlooms for generations to come.

bespoke rugs

Your personal style, your exquisite rug: Understorey's custom rug program - elevate your home décor with bespoke artistry. Tailor your space in simple steps, embracing a rug that not only warms your floor but embodies your distinct essence.

artistic alchemy

Unveiling our transcendent collaboration of rugs with artists and iconic brands.

Rex RayEclectic | Modernist

Unveiling the Rex Ray collection: vibrant abstract artistry transformed into mesmerizing handcrafted rugs.

Trunks CompanyHeritage | Voyage

Introducing the Trunks Company collection: timeless elegance woven into exquisitely handcrafted rugs. Luxurious artistry awaits.

why understorey

Handknotted Bespoke Creations

Hand Knotted Rugs

At Understorey, we specialize exclusively in hand-knotted rugs, ensuring that each piece is meticulously crafted by skilled artisans, created using traditional techniques and the finest materials, resulting in heirloom-quality masterpieces that will adorn your space for generations to come.

Bespoke Creations

Unleash your creativity and collaborate with our talented team, empowering the interior design and architecture community to leave their unique stamp on bespoke creations, transforming spaces into captivating works of art.

Artisanal Craftsmanship

Immerse yourself in the rich heritage of artisanal craftsmanship, as we passionately uphold traditional production methods, ensuring every rug embodies the mastery and devotion of our skilled artisans.

Innovation

Our extensive research and development efforts drive our commitment to pushing boundaries and exploring new horizons. Through meticulous exploration of design, materials, and techniques, our rugs become a testament to innovation, reflecting our unwavering pursuit of excellence.

Artisinal Craftmanship Innovation

Hand Knotted Rugs

At Understorey, we specialize exclusively in hand-knotted rugs, ensuring that each piece is meticulously crafted by skilled artisans, created using traditional techniques and the finest materials, resulting in heirloom-quality masterpieces that will adorn your space for generations to come.

Bespoke Creations

Unleash your creativity and collaborate with our talented team, empowering the interior design and architecture community to leave their unique stamp on bespoke creations, transforming spaces into captivating works of art.

Artisanal Craftsmanship

Immerse yourself in the rich heritage of artisanal craftsmanship, as we passionately uphold traditional production methods, ensuring every rug embodies the mastery and devotion of our skilled artisans.

Innovation

Our extensive research and development efforts drive our commitment to pushing boundaries and exploring new horizons. Through meticulous exploration of design, materials, and techniques, our rugs become a testament to innovation, reflecting our unwavering pursuit of excellence.

Our Content Hubs

Our Newsletters

Jul 2 2024
Bespoke Brilliance: The art of custom rugs

Craft your unique story with Understorey's bespoke rugs. Let your imagination soar as you design a rug that reflects your individuality and personal aesthetics...

Our blogs

Crafting_for_Consumer_Desires_Understoreys_Adaptive_Journey-1

Jun 2 2024
Crafting for Consumer Desires: Understorey’s Adaptive Journey

In the ever-evolving landscape of consumer preferences, companies face the Herculean task of staying in tune with shifting trends and desires. We understand that meeting these mercurial...

Our Media

Living Etc

Apr 13 2023
Vitality beneath your feet

conversationds with abhishek Poddar Soumya keshavan uma rao paul abraham.

why understorey

hand knotted rugs

At Understorey, we specialize exclusively in hand-knotted rugs, ensuring that each piece is meticulously crafted by skilled artisans, created using traditional techniques and the finest materials, resulting in heirloom-quality masterpieces that will adorn your space for generations to come.

bespoke creations

Unleash your creativity and collaborate with our talented team, empowering the interior design and architecture community to leave their unique stamp on bespoke creations, transforming spaces into captivating works of art.

artisanal craftsmanship

Immerse yourself in the rich heritage of artisanal craftsmanship, as we passionately uphold traditional production methods, ensuring every rug embodies the mastery and devotion of our skilled artisans.

innovation

Our extensive research and development efforts drive our commitment to pushing boundaries and exploring new horizons. Through meticulous exploration of design, materials, and techniques, our rugs become a testament to innovation, reflecting our unwavering pursuit of excellence.

our Tales

Unveiling our vibrant journey through the buzz, stories, and behind the scenes

find your perfect rug

Home Page Size Filter
Select colors
Home Page Color Filter

Unfurl our latest blog to see how we at understoreyrugs are going beyond the preservation of heritage.

By establishing a legacy of fine craftsmanship, enduring beauty, and authenticity, we are reiterating our ethos with a commitment to the revival of age-old crafts, the creation of holistic ecosystems and providing relevance to traditions through innovation.

One of the collections that I’ve been very excited about is the Rex Ray x Understorey Collection. Our skilled artisans worked closely with us to reimagine Rex’s artistic expression, seamlessly blending traditional craftsmanship with his avant-garde designs. The collection re-imagines every parabolic form and abstract pattern depicting a tale of our rugs’ artistic spirit. Meticulously translating his vibrant and imaginative world onto each rug, the designs ensure that every piece in this collection becomes a canvas of its own.

We’ve carefully built each product’s story to give you a sense of what each design embodies.

Marvel at the mesmerizing drop-shaped weaves cascading from top to bottom, reminiscent of hanging beads on a thread translated into the fabric of ‘Labyrinth’. Dominated by elegant black, blue and red hues, the Labyrinth bursts with lively pops of white, oranges, purples and blues, creating a visual vibrancy that transforms any space.

‘Celestial’, is a mesmerising rug, coming to life with unabridged bright colours. Our knotting process intricately weaves simple, sharply defined shapes and digitally designed floral patterns into the fabric, forming the base for near-psychedelic compositions. Picture radiant abstracts of leaves elegantly hanging from popping ropes and others sparkling with flowers, all diligently brought to existence through our knotting expertise.

‘Echoes’ from Understorey’s  Moirai Collection vividly captures its essence. The intricate knotting technique artfully expresses the fastidious skills of experienced craftsmen.

The myriad hues, such as grey, blue, and ivory, offer depth and intrigue to the viewer. This magnificent rug is bound to bring a mythical charm to your home.

From the mystique of Orientalism in the 19th century to the intricate motifs and vibrant hues that adorned these prized possessions, each rug tells a tale of craftsmanship and exotic allure.

Join us as we unravel the threads of history through time and culture and explore the evolution of handwoven rugs.

Amidst the interplay of hues and textures, comfort unfolds. A rug becomes a chapter in the story of home – a narrative where colours and patterns weave a sense of nostalgia and belonging.

Let your living space be the canvas for this warm emotion.

At Understorey, we recognise our artisans as the heart of our craft, bringing our rugs to life. We ensure sustainable growth across our supply chain by prioritising their well-being, particularly women.

Each member, from herders to weavers, contributes significantly to the creation of our rugs. Empowering them through safe working conditions, training investments and market access is fundamental and essential. These initiatives enhance their livelihoods and enable them to prosper in their communities.

Our commitment to empowerment goes beyond economic support. We foster a culture of skill development, ensuring our artisans have the tools to thrive.

Explore the world of ethical luxury at understorey

As the vibrant hues of spring breathe new life into the world, it’s the perfect time to refresh your living space and welcome the season’s rejuvenating energy.
 
Understorey’s diverse range of rug collections offers the ideal opportunity to infuse your home with vitality and style.

Born from a legacy dating back to 1916, understorey rugs originated under the roof of SN Kapoor Exports, aiming to bring luxurious handmade rugs into Indian homes. Today, Understorey, an atelier of bespoke rugs, embodies the artistry of master weavers in Jaipur, India.

With a commitment to ethical luxury, our community-driven approach sustains livelihoods and honours centuries-old weaving traditions.

Celebrating the imperfections in every intricate weave, we at Understorey take pride in the fact that each of rugs is one-of-a-kind. Imperfections in hand-knotted rugs reveal the human touch, infusing each piece with unparalleled authenticity and character. These subtle variations narrate stories of artisanal craftsmanship, elevating each rug to a cherished masterpiece. Join us in embracing the beauty of imperfections and explore our hand-knotted bespoke rugs, where luxury meets artistry

Welcome to understoreyrugs – a sanctuary where imperfections are revered and beauty goes beyond bounds.

Embracing the imperfections, quirks and unfiltered beauty that define each of us, understoreyrugs celebrates the essence of individuality.

From bespoke concepts tailored to your vision to our curated masterpieces, every rug we craft embodies a story waiting to unfold.

stay connected!

Unravel exclusive updates, special offers, events, and so much more.

*By filling out this form, you agree to receive our email communications and can opt out at any moment!

document.addEventListener('DOMContentLoaded', function () { const items = document.querySelectorAll('.mega-menu [data-page-slug]'); const bannerColumn = document.querySelector('.banner-column'); if (!bannerColumn) return; const bannerTitle = bannerColumn.querySelector('.banner-title'); const bannerDesc = bannerColumn.querySelector('.banner-desc'); const bannerLink = bannerColumn.querySelector('.banner-link'); items.forEach(item => { item.addEventListener('mouseenter', function () { const slug = this.dataset.pageSlug; fetch(`/wp-json/wp/v2/pages?slug=${slug}&_embed`) .then(res => res.json()) .then(data => { if (data.length > 0) { const page = data[0]; const imageUrl = page.meta?.banner_image || 'default-banner.jpg'; const title = page.meta?.banner_title || page.title.rendered; const desc = page.meta?.banner_description || ''; const link = page.meta?.banner_link || page.link; bannerColumn.style.backgroundImage = `url('${imageUrl}')`; if (bannerTitle) bannerTitle.textContent = title; if (bannerDesc) bannerDesc.textContent = desc; if (bannerLink) bannerLink.href = link; } }) .catch(err => console.error('Error:', err)); }); }); });